Do you want to learn how to write a press release for your own business? Even if you already have some writing experience, there is a certain method you should follow if you want your press release to turn into a success. After all, it is designed to help with sales, so you have to make sure you are doing it correctly.
How to Format Your Press Release
Prior to writing the content, make sure that the name of your company is featured at the top of the page along with your contact details. The contact information provided should include a phone number and an email address for the company.
The next step is to create a title for the press release. You may want to spend a few minutes thinking of something that is newsworthy and eye-catching. Create a title that will draw people in and get them to read even further.
After writing down your title, include a headline. The headline should address what the press release is about, but it should also get directly to the point. Once you have your title and headline figured out, begin writing out all of your content for the press release. Make it actionable!
When you have completed the press release, finish it off with a compelling call to action. You need to encourage those who are reading to get in touch with you, whether it is by phone, email or even a website. After the call to action sentence, hit enter to get to the next line and then type “###” at the end, which signals that the press release has come to an end.
Tips on Writing Your Content Correctly
Because a press release may end up in the news, it is important for you to write it out the correct way. Do not write the content like you would if you were creating a friendly blog post. Instead, create detailed sentences that get right to the point you want to make.
Keep your sentences fairly short. The paragraphs should remain short as well. If your paragraphs are too large and your sentences are all too long, people may confuse the press release with a traditional article and that means that many of those people may just overlook it.
Make your content exciting because you need to get attention. Provide answers to the different questions a person may have about the company. Begin explaining what the company is about, what is currently going on with it and when everything is happening. Do not be afraid to be as specific as possible with your details.
If you follow the format correctly and focus on creating newsworthy content, writing a press release will come naturally. Even if you have never written one before, take the plunge, spend some time on it and follow these easy tips to create one for your company. Knowing how to write a press release is important because there may be other times when you need to create one.